Marketing Battleship: Seth Godin V Guy Kawasaki

Seth Godin a highly successful author, marketing expert and entrepreneur.  He founded Yoyodyne, one of the first online marketing companies, which was acquired by Yahoo in 1998. Marketing approach = emphasises the idea of building communities and delivering value – rather than pursuing people / business with marketing tricks.

His Blog: http://sethgodin.typepad.com
His Twitter: @ThisIsSethsBlog


Guy Kawasaki
was one of the Apple employees originally responsible for marketing the Macintosh in 1984, now a best selling author with books like Rich Dad Poor Dad. Marketing approach =  recognising the potential in creating an audience that is not merely interested in a product, but one that is dedicated to it.

His Blog: http://blog.guykawasaki.com
His Twitter: @GuyKawasaki

Who do you want in your corner? Lets get ready to rumbbbbbbbbbbble! Round 1. Fight!

By Killer Infographics: Infographic Design

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