Seth Godin a highly successful author, marketing expert and entrepreneur. He founded Yoyodyne, one of the first online marketing companies, which was acquired by Yahoo in 1998. Marketing approach = emphasises the idea of building communities and delivering value – rather than pursuing people / business with marketing tricks.
Guy Kawasaki was one of the Apple employees originally responsible for marketing the Macintosh in 1984, now a best selling author with books like Rich Dad Poor Dad. Marketing approach = recognising the potential in creating an audience that is not merely interested in a product, but one that is dedicated to it.
Who do you want in your corner? Lets get ready to rumbbbbbbbbbbble! Round 1. Fight!